Wednesday, February 27, 2019

How to Boost Profits Without Selling More Drinks – Your Guide to Strategic Drink Pricing

drink pricing With a few pricing adjustments, and a slight shift in pricing strategy, most bars and restaurants could add significant profits without selling more drinks.
The key is moving from an overly simplistic pricing model to a more strategic pricing model. The industry standard is to group brands into different categories and then apply a standard mark-up in each category. For example, a bar might mark-up their well liquor brands by 9x the cost and their premiums by 4x the cost.
This approach was necessary years ago when most bars used a simple cash register with keys limited to “well”, “call”, “premium”, “domestic beer”, etc. But with today’s Point-of-Sales (POS) technology, you can, and should, set the optimal price for each and every drink to maximize profits.

How much are you charging for Tito’s vodka?

Before we get into an analytical look at the important variables to consider, let’s start by asking a simple question: how much are you charging for Tito’s Vodka?
In Southern California, Tito’s costs $21.50, roughly the same cost as Absolut vodka. So most of our clients apply the same mark-up and charge the same price as Absolut – let’s say $6.25.
Sounds reasonable but that thinking is too simplistic: the fact is that most of your guests regard Tito’s as a premium brand. They regard Tito’s as a “better” brand than Absolut but perhaps not quite as “premium” as Grey Goose – more or less at the same level as Ciroc vodka which is priced at $7.25 at many establishments. Because your guest believes Tito’s is as good as Ciroc, you should charge $7 or $7.25 for Tito’s.
If a bar sells 150 Tito’s every week and they adjusted their pricing to that of Ciroc, they would make an extra $7,800 in pure profit per year. That’s just one example of how a strategic pricing approach can be more profitable.

You should be charging more for your premium brands

Economists talk about a concept called the “price elasticity of demand” which translated into English means “how sensitive are your customers to price changes?” When you think about someone who might buy an $80 Wagu steak, for example, you can imagine that sales wouldn’t drop much if the price was increased to $95, nor would sales increase all that much if they lowered the price to $65. That reflects low price elasticity: the customer ordering a Wagu steak just isn’t that worried about the price.

Tuesday, February 26, 2019

Aldi: Green Alcohol-infused cheese, stouts, and Irish Bangers just in time for St.Patty's Day!

Aldi Is Selling Green and Alcohol-Infused Cheese for St. Patrick's Day

February 25, 2019

Aldi is gearing up for St. Patrick’s Day by adding two specialty cheeses to its store shelves. The two kinds of cheese, a Pesto Gouda and an English Sage Derby, will each be sold for around $4 and have one unique thing in common: they’re green.
The cheeses will officially make their debut in stores on Wednesday, USA Todayreports.
Along with those green cheeses, Aldi is also bringing back its Irish Truckle Assortment for the holiday. Also priced at $4, the trio of cheeses includes an aged Irish cheddar as well as two alcohol-infused kinds of cheese, one infused with beer and the other whiskey.
The cheeses aren’t the only St. Patrick’s Day fare that Aldi will be offering this year. The store’s section for the day also includes Irish stout, Guinness Beer Bread mix, Shepard’s Pie, and a package of Irish-style bangers.
While it’s not Irish whiskey, last year, Aldi’s scotch whisky was named one of the world’s best by trade publication The Spirits business. Aldi’s Highland Black Scotch Whisky also won the gold in the 12 years and younger category at the Spirits business Scotch Whisky Masters.
Aldi currently has 1,600 stores in the United States spread across 35 different states. In 2017, the company said that it hopes to expand its U.S. store base to 2,500 by 2022.

Monday, February 25, 2019

Alcohol delivery and take home wine? What a time to be alive.

Pour yourself a drink: Bills would allow alcohol delivery and take-home wine!
Image result for wine toastSANTA FE, N.M. (KRQE) - Get ready to raise your glass. A couple of bills at the State Capitol would make it easier to take home partially consumed wine, and even have alcohol delivered to your front door.
State lawmakers said they hope these bills are ways to reduce DWI's.
"We have two wonderful wineries in my district, in Luna County, and so the wine growers in the state have been trying to get this legislation passed so that it encourages people to come to their winery, taste wine, purchase wine and still be able to take a partially consumed bottle home," said Rep. Candie Sweetser, (D) Deming.
Rep. Sweetser is sponsoring House Bill 549, which would allow people who don't quite finish their bottle of wine bought at a winery to take it home. The winery would have to re-cork the bottle, seal it in a tamper-proof bag with the receipt before you leave. 
Over in the Senate, there's another liquor bill in the works.
"It is an attempt to try to foster the tourism business," said Sen. Gerald Ortiz y Pino, (D) Albuquerque. "Foster people having nice meals at home provided by a local restaurant...Instead of having to get dressed up and go out, you can have the same experience in the comfort of your own home."
Senate Bill 484, sponsored by Senator Ortiz y Pino, could let you stay at home and get beer or wine delivered to you. But there's a catch: you have to order $25 worth of food from a restaurant to also order alcohol. Sen. Ortiz y Pino said local delivery services would have to check your ID before giving you the alcohol.
Both lawmakers stressed the importance of reducing DWI's, as well as seeing this as an opportunity for local businesses.
Rep. Sweetser's wine bill unanimously passed in the House Commerce and Economic Development Committee. It's now headed to the floor.

FL Dog park meets full bar

Bark park with a bar; new Florida dog park to serve alcohol

By Jeff Tavss 

Boozehounds Dog Bar3_1548883428225.jpg.jpg

ORLANDO - Leave it to Florida to find a way to combine dog play with alcohol.
A new dog park in Orlando will include a full-service bar when it opens later this summer, according to WESHBoozehounds Dog Bar is the creation of two University of Central Florida graduates who may have come up with this not-so-harebrained idea while on a college bender.
Along with the actual bar, there will be televisions and plenty of space for Fido and Rover to play. Boozehounds will sell passes to the dog bar, with a monthly pass costing a fun-loving dog owner just $20.
Not just any dog will be welcomed at Boozehounds. Rules state that dogs must be over 4 months old, while all dogs over 8 months old must be spayed or neutered.

Friday, February 22, 2019

Boozy Keurigs

Now there is a Keurig for booze and it can make everything from margaritas to Moscow mules

Author: Samantha Kubota
Published: 9:46 PM EST February 20, 2019

WASHINGTON, D.C., USA — It’s maybe not what we needed, but it’s what is happening: a Kurig that makes boozy beverages.
Keurig and Anheuser-Busch InBev got together to launch “Drinkworks,” a machine that can make chilled alcoholic drink with only a pod.
The machine will be able to make cocktails, brews, ciders with the touch of a button, and will offer 24 different drinks to start.

Insider reports the machine will run you $299, plus about $4 a pod and $7 for CO2 tanks.

The machine is only available in St. Louis, Missouri for now, but plans to launch in other states – including Florida and California – this summer.
Worth noting, you cannot make regular coffee K cups in this machine and you have to keep the boozy pods in the fridge. CHEERS!

keurig alcohol pod

Thursday, February 21, 2019

Beer flips - Raw egg, Beer, spirits, and sugar??

Beer flips are the beer-and-whole egg cocktail—wait, hear me out

By Kate Bernot

Gee, Kate, when are you going to share a recipe for a cocktail that includes hot beer and a whole egg? 
Okay, no one’s ever asked me that, so I’ve taken matters into my own hands. I wanted to learn more about a category of cocktails called flips, which involve beer, a spirit, and an egg, because if there are three substances I always have on hand, it’s beer, booze, and eggs.
Marina Holter, lead bartender at The Whistler in Chicago (and a big flip fan), tells me these are some of the oldest cocktails around, dating back to the 1690s. They originated as nearly equal-parts cocktails: People mixed even amounts of brandy, egg, sugar, then topped it with beer and sometimes inserted a hot soldering iron to froth the beer and heat the drink. Refrigeration wasn’t an option then, so people were used to drinking beer lukewarm or even hot.
If you’ve had hot mulled wine, you can imagine the combination of sugar and warm alcohol that makes a beer flip appealing on a blustery, cold night. But what about that egg? It’s the detail that stops many drinkers in their flip-ordering path, but Holter says you shouldn’t knock it until you’ve tried it. 
“I wouldn’t ever straight-up crack an egg and chug it, but it tastes so good in these drinks. It makes flips a hardy, sweeter cocktail, something decadent without being too bad,” she says. “I don’t want to drink melted ice cream, but I want that in cocktail form.”

Monday, February 18, 2019

Beer's and Hymns on Sunday. Orlando brewery/church

‘Brewery church’ is the latest in craft of luring folks to church

By. Ken Chitwood

ORLANDO, Fla. (RNS) — Martin Luther, the famed 16th-century rebel monk and Protestant Reformer, is known to have had a penchant for a palatable pint of beer. He even once exclaimed, “Whoever drinks beer, he is quick to sleep; whoever sleeps long, does not sin; whoever does not sin, enters Heaven! Thus, let us drink beer!”
Perhaps it should come as no surprise then that the first known congregation founded expressly as a “brewery church” is a Lutheran outpost, part of the Evangelical Lutheran Church in America and its Florida-Bahamas Synod.
Castle Church Brewing Community describes itself as “Orlando’s newest premier destination brewery” but also makes clear that while beer is its passion, “as a spiritual community, we exist for people first.”
The community is the brainchild of co-founders the Rev. Jared Witt, now its pastor, and Aaron Schmalzle, its president, both in their 30s. The two began sharing their ardor for beer and fellowship in 2014 in Schmalzle’s garage, where he home-brewed, and soon a community of other folks had bubbled up around them. After small groups began to meet in homes, the pair started plans to found their own brew house.
With a church development grant from the Florida-Bahamas Synod and other fundraising, they secured a spot for the brewery in a diverse neighborhood near Orlando’s airport.
Since it opened in October, the community of about 50 has been meeting each Sunday at 11:11 a.m. for worship in the brewery’s beer garden, using apps on their smartphones in lieu of hymnals. Afterward they enjoy some frothy fellowship.

Friday, February 15, 2019

"Beer before liquor, never been sicker." - True or False?

'Beer Before Wine, You'll Be Fine' Myth Debunked by New Hangover Study


Everyone knows the old rhymes about how to prevent a hangover by having your alcoholic drinks in a specific order (“Beer before liquor; never been sicker,” “Beer before wine; you’ll be fine,” to name a few) — but how true are they?
Turns out it may not matter what drink you have first, according to a new study by researchers at the Witten/Herdecke University in Germany and the University of Cambridge in the United Kingdom.
The study, published in February, examined whether the order of alcohol you drink in a night matters, specifically exploring the age-old advice to drink beer before wine to prevent a hangover.
The study examined 90 German medical and psychology students ranging from ages 19 to 40. Researchers divided the subjects into three groups.
One group drank about 2.5 pints of beer followed by about four glasses of wine. The second group drank the four glasses of wine first, followed by 2.5 pints of beer. The third group (the control group) drank either only beer or only wine.

Thursday, February 14, 2019

Boozy Ice cream just in time for Valentine's Day

Haagen-Dazs releases line of alcohol-infused ice creams

By: FOX 13 News staff


 Here's a sweet treat that can really help you chill out!
Haagen-Dazs has just released a new line of ice cream flavors that are infused with alcohol -- just enough to give your dessert a little kick.
The flavors include Bourbon Vanilla Bean Truffle, Irish Cream Brownie, Rum Tres Leches, Stout Chocolate Pretzel Crunch, Bourbon Praline Pecan and Irish Cream Cookie Squares.
There's even a non-dairy option available: Amaretto Black Cherry Almond Toffee.
However, none of the new options will get you very tipsy: the ice cream flavors all contain less than 0.5 percent alcohol by volume, Haagen-Dazs says.
According to Food & Wine Magazine, the new boozy ice creams are already available in some stores around the country, but will be widely available by April.

Wednesday, February 13, 2019



I last wrote about cannabis and the beer industry a little over two years ago. The basic premise back then was pretty simple: Although it was possible that in the future we might see some effects, at that point, I saw little to no evidence that legalized recreational cannabis was having an effect on beer sales. The release of a new report from the Distilled Spirits Council (DISCUS) that argued the same thing prompted me to re-visit the evidence.
Let’s start with what has changed. Eleven states have seen changes to the status of cannabis (7 by ballot measure, 4 via the legislature), with 7 allowing medical marijuana and 4 allowing recreational use. In addition, beer volumes declined around a percent in both 2017 and 2018. This overall weakness of beer volume, coupled with increased access to cannabis, seems to be the primary source of worry motivating theories about a link between the two products.
That said, if you look below those headline numbers, from the evidence currently available, I would say the same thing I said in late 2016: I currently see no evidence that marijuana legalization (medicinal or recreational), has had a clear effect in a singular direction on beer sales. The rest of this post will cover why.To read complete article click here:

Tuesday, February 12, 2019

Avocado pit biodegradable plastics

Mexican company converts avocado pits into completely biodegradable plastic

When you think of Mexico, you think of tequila and guacamole, says Scott Munguia. If he has his way, you might also be thinking of something else made from the avocado: plastic made from the seed.

As plastic straws and disposable cutlery fall out of favor for their potential to inflict environmental damage, a company with an alternative that uses avocado pits is getting more attention.

Morelia, Michoacán-based Biofase is manufacturing biodegradable cutlery and straws made out avocado seeds using a process whose beginnings date back to 2012.

Scott Mungía was a chemical engineering student at the time and, being motivated to solve pollution problems, was looking for a reliable source for biodegradable plastic.

After a trial-and-error process that tested the properties of raw materials such as mango and mamey sapote seeds, he happened to be reading a paper that included a picture of the corn molecule used to make bioplastic.

"I already knew what the avocado seed molecule looked like." says Munguia.

The idea was born. He went through two years of development, and now, with a team of 14 employees is poised to open a plant with a capacity of 700 tons a month in November. Mexico produces 300,000 pounds of avocados, or about 50% of the world's supply. The global market for bioplastic is $5.8 billion, according to Bioplastics News.

Monday, February 11, 2019

We would like to congratulate our friends over at Fancy's Southern Cafe on working with us to acquire a license! Make sure to stop by Fancy's, grab a cocktail, and try out their amazing chicken and waffles!!!

8890 Salrose Ln #101, Fort Myers, FL 33912
 (239) 561-2988

Friday, February 8, 2019

Sage SRQ Opening

We would like to congratulate Sage SRQ on their opening and in running an extremely successful and FULLY BOOKED first week and weekend! It was a pleasure working with them to acquire their food and beverage licenses. If you are ever in Sarasota stop by, the food and cocktails were amazing!

1216 1st St, Sarasota, FL 34236