Following the new law that came into effect on July 1st,
the entire state’s regulations on alcohol were improved, which allowed brewery
owners to hope for a boost in beer sales this year. With the season being in
full effect and tourists coming in the county from all over the States, brewers
finally saw their wish come true when they reported record sales of beer. The
alcohol container laws had been long disputed and starting July 1st,
brewpubs finally saw their dream come true when the new law which permitted
them to sell 64oz growlers took effect.
The tourist season is very important in Collier County,
as much of its economy relies on it for the rest of the year. To this extent,
with the new law coming into effect just as the season started, breweries were
finally able to sell their product in this highly convenient packaging. For
many people the previous packaging was quite uncomfortable because they would
either have to buy too many bottles, or buy a huge quantity which would get
warm and become hard to drink. Many consider the 64 oz. growler to have the
perfect size and business owners could not agree more.
Since this law was passed at the beginning of July, they
managed to make considerably more profits and they are happy to be able to
accommodate their clients properly. In addition, they expect the sales to
continue their level until the season is finished. Furthermore, as some owners
have even had to hire new employees to be able to cope with the demands of
their clients and this just goes to show how necessary this law was, especially
in a towns such as Naples that rely on tourism during the season. While this
county has many national parks, this does not mean that tourists do not like to
relax after a hike and enjoy a beer in the proper packaging. While some may say
that this quantity is only popular because of the novelty feel, the constant
rise in sales has proven that it was a truly necessary addition to the county
laws.
All in all, the new law has definitely helped Collier
County brewpub owners with its new law. This was certainly long awaited and
many people expect the 64 oz. growler to maintain its popularity even after the
season has ended. Local businesses are very excited about the new law and are
eager to present their customers with the new bottles. In fact, they started to
get prepared even before the law came into effect, by ordering the bottles in
advance and having them ready for the big day. Their efforts certainly paid off
and people appreciate the new packaging and the Collier County beer.
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