Thursday, May 30, 2019

Half-Strength 'Scotch' Is Here to Capitalize on the Less-Boozy Booze Trend

The “light spirit drink” can't technically be called Scotch or whisky.

MIKE POMRANZ 
Light beer went from being a new invention in the 1970s to accounting for nearly half of the beer market today. And as younger generations seek out healthier, lower-ABV options more low-calorie beers — as well as other drinks like wine and hard seltzer — are currently trending once again. So could light “Scotch whisky” be the next big thing? Technically speaking, no, but practically speaking, maybe.
Scotch producer Whyte & Mackay has released the 21.5-percent ABV Whyte & Mackay Light, billed as “a lighter spirit drink from Scotland, made from Scotch whisky married with Sherry.” Not to be confused with “light whisky” — which is a style of full-strength whisky — this “light spirit drink” can’t official be called whisky at all because Scotch is required to be at least 40-percent ABV. But that hasn’t stopped Whyte & Mackay, which already has a name associated with Scotch, from trying to capitalize on the low-ABV trend.Continue reading

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