Don’t forget the independent craft beer this Independence Day
Original article by. The Brewers Association
Boulder, Colo. – Honoring the spirit of summer and beer’s biggest holiday, the Brewers Association—the not-for-profit trade association dedicated to small and independent American brewers—has declared July 3 “National Independent Beer Run Day.” The celebration calls on beer lovers to seek the independent craft brewer seal and purchase craft beers produced by small and independent breweries for their Independence Day festivities.
The campaign will be amplified by social media assets including a series of videos in which people forget some Fourth of July essentials—except, of course, the independent craft beer. Audio spots and summer-themed sponsored playlists will also appear on Pandora Radio. Additionally, the Brewers Association will stream a world record attempt at the longest cheers ever, toasting all 7,300 small and independent U.S. craft breweries. CraftBeer.com—the Brewers Association website for beer lovers—will also support the effort with a collection of informative content. Beer lovers are invited to join the National Independent Beer Run Day Facebook Event for updates.
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