Ways to make your restaurant stand out from competition

Original Article on "Restaurant Den"

With so many culinary options and different dining styles available to customers these days, competition in the restaurant industry is fiercer than ever. To build a thriving, successful, and long-term business in food service, restauranteurs have to start getting creative to make their restaurants stand out from the competition. Whether you’re opening a new spot for foodies or have been running a restaurant for years, here are some ways to make your restaurant stand out.

BOOST YOUR CURB APPEAL

Most restauranteurs have already adopted the essential mantra: Location. Location. Location. While having an optimal street address is important to the success of your business, it’s time to extend that idea one step further to truly help you stand out.

While location is a crucial first step, standing out from all the other businesses on your street means boosting your curb appeal. What do we mean by that? Curb appeal to real estate marketing what presentation and plating is to a top-tier chef. Extend the interior style, mood, and ambience of your restaurant to its external façade. An unconventional paint colour, creative window décor, or bold signage can all make a customer stop and take a second look when they might otherwise have passed you by.

PARTICIPATE IN POP-UP OPPORTUNITIES

Consider opening a booth at a local music, food, or craft festival. These types of events offer the infrastructure and built-in crowds you need to introduce your food and your business to a whole new demographic of customers. Not only do pop-ups provide additional exposure, they also give you the opportunity to test new food items and menu ideas. Because these events are traditionally not known for culinary excellence, your pop-up is sure to stand out and make diners think seriously about visiting your restaurant.Continue Reading